Joining us for the 2018 Jamba Leadership Conference is the founding President of Starbucks International, Howard Behar. With his leadership, Howard Behar took the coffee giant globally to spread over five continents and participated in the growth of Starbucks from 28 stores to over 15,000 locations worldwide. In his books, The Magic Cup and It's Not About the Coffee: Lessons on Leadership from a Life at Starbucks, Howard speaks to the power of excellence in service and the importance of putting people and value above all else.